Why Your Automotive Portal Needs a Vehicle Comparison Tool

Now more than 85% of the auto shoppers research online before heading to an auto dealership. About 64% of these shoppers compare cars as a part of the buying process.

Looking at these statistics, it is obvious that auto portals need a vehicle comparison tool.

Here are more reasons why a vehicle comparison tool is a necessity for automotive portals.

1: Ease of Use

OEMs are in fierce competition with each other and they are rolling out new vehicles frequently. The prices of these models are also more competitive than ever.

A vehicle comparison tool can make consumers easy, and drive more visitors to your portal.

2: Brand Loyalty

Most prospects do not stick to one particular brand anymore. A vehicle comparison tool helps with increased engagement. The more they stay on the portal, the more likely they are to turn into a lead.

3: Complexity

Every new model has a long list of specifications with respect to technology, features, fuel efficiency, etc. Comparing these vehicles becomes a tedious job without a vehicle comparison tool.

4: Precise Research

With a vehicle comparison tool, car research can be precise, since it helps in segmenting cars based on type, make, year, model, etc.

5: Consumers Engagement

If automotive portals offer the best UI/UX and vehicle comparison tool, then the chances of getting high-quality leads are higher.

6: Competitive Edge

If consumers are able to find, compare, and shortlist cars by comparing other similar cars on a portal, then that particular portal is likely to see increased business. The reason being, they need not go to another third party site to compare the vehicles.

7: Helps in Marketing & Remarketing

Many of the vehicle comparison tools are efficient enough in keeping a track of the visitors’ data, vehicles they compared, etc., which can be used for marketing and remarketing. It can also help gain insights into vehicle features that can be improved in further models.

For more information on the reasons why automotive portals should have a vehicle comparison tool, Contact Us.