How Online Personalization Can Help Sell More Cars

A word that keeps popping up when talking about auto dealer digital marketing is ‘personalization’. It is widely regarded as one of the best ways to interact with customers and improve business results online. In this article, we’ll tell you what it means for your auto dealership and how it can translate into better sales.

In general, prospective customers express disinterest to mass media promotions. They hate being shown generic content that may be repetitive or irrelevant. Research has shown that nearly 90% of these people report that a good degree of personalization of a dealer website has indeed influenced them to make their purchase with that specific dealership.

The key here is that the digital experience of prospects should not be too different from the in-store experience.

Interactive Buying Guides

Include interactive research tools like izmoflix or the new gen. PartsGorilla to help buyers select the right car and accessorize them.

The more research customers can do on your auto dealer website, and the more questions solved, the less likelihood that they’ll head elsewhere.

User-Friendly Tools

This is an extension of the previous point. Enable customers to engage with and do more on your website by providing easy to use tools that can help them with valuing their existing car, trade-ins, financing calculators, etc.

Refine Your VDPs

The Vehicle Detail Pages (VDPs) of your auto dealer website must be attractive and packed with easy-to-grasp information. This simple point plays a very important role in capturing a wider audience.

Don’t forget to include details of all the offers for each vehicle on its VDP, as anything that helps a customer in their purchasing journey will increase their preference for your car dealer website.

Personalize Everything

Focus your efforts on online personalization efforts so that your lead generation, lead nurturing, website experience, and customer retention are infused with a good level of customization.

 Today’s technology allows for tracking online user behavior before and after they visit your website, and show potentially interested customers ads likely to bring them back to your website. Customers see your ads based on their own interests, and you can expect more qualified traffic to your auto dealer website.

With more personalization, customers will feel that shopping on your website is more in their comfort zone, which can lead to even more cars rolling out of your showroom doors.

For more information on how personalized content can improve auto dealer sales and to know how izmoStudio can help with high-impact visual marketing tools like izmoflix, Contact Us.