12 Top Video Stats All Set to Change Marketing in 2022

In 2022, the numbers say loud and clear that you can’t ignore videos and video marketing anymore.

Let’s prove the point with some interesting video marketing statistics.

1. 96% of online visitors are watching more videos

Not only are more online visitors watching videos, they are also watching more videos than ever before. The number of videos they watch online almost doubled in just a couple of years.  

2. About 95% of video information can be easily recalled

Visual information is easy to grasp and remember. That’s one of the reasons why videos are an all-time favorite.

3. 94% of consumers watch explainer videos

Want to explain vehicle features or offer DYI vehicle tips? Your best bet is video.

4. Video marketing drives more revenue for 87% of B2B marketers

Video is not just a popular B2C channel. It works well for B2B marketers too.

5. 86% of marketers use videos in their marketing

Marketers are embracing videos big-time, and it’s not a good idea to ignore this channel.

6. 84% of consumers purchased a product/service after watching videos

Videos will not only keep your audience engaged but also drive increased conversion.

7. 83% of marketers agree that videos boost visitor retention

Short, simple, and engaging videos drive up time on-page, resulting in higher retention rates and website ranking.

8. More than 80% of people like to watch ‘how-to’ videos

How-to videos can deliver better conversion for both B2C and B2C companies. In fact they’re more popular than music clips or gaming on YouTube.

9. 78% watch videos every week

The percentage of people watching videos is increasing every year and will continue to do so in 2022 as well.

10. 70% of videos on YouTube are viewed on smartphones

Mobile-friendly portrait mode-videos are trending ever since prospects started watching videos on their smartphones.

11. If a video is less than a minute, then 68% of consumers watch till the end

If you want viewers to watch your videos till the end, keep them short.

12. 54% of consumers love to watch videos from their favorite brands

Customers who are brand-loyal love to watch their favorite brands’ videos, making videos an attractive option to drive brand loyalty and ongoing conversations.