How AR & VR Are Transforming the Car Buying Experience – Part 1

Emerging technologies have changed the way customers shop, and the automotive industry has also seen significant leaps in this regard.

For a long time, the only source of information about cars was the dealership staff themselves, and customers had to visit a showroom in order to learn about a new car. The internet changed all that, and as a result, customer expectations changed as well.

Prospective buyers now spend more time shopping online, and subsequently visit fewer dealerships when they decide to make a purchase. In order to appeal to them and persuade them to choose their own auto dealership, dealers have to quickly adapt new technologies and put them to use.

In this article, we’ll talk about two of the latest trends that are making waves in the auto retail sector, virtual reality (VR) andaugmented reality (AR), and how they are changing the vehicle buying experience.

Transforming Vehicle Marketing

In the case of car dealerships, 3D product visualisation with AR presents a new, improved way to showcase their products.

Customers can explore different specifications and different models, and then interact with their customisation at home, public kiosks, or in the car showroom.

Highly realistic models of cars can be placed in any real world environment so that customers can see what they’ll actually look like.

Reduced Excess Inventory

Dealers were always faced with the issue of showcasing all variants and colors of all the vehicles to interested customers. Now though, VR headsets can be used to enable potential buyers to experience the inside and outside of these cars, and change trim levels and colors without the dealership having to add anything to their inventory.

Customers can also configure their car to the exact specifications they desire, and see what the end result will look like.

Limitless Combinations

This is even more appealing in the case of high-end luxury manufacturers, whose exclusive personalization levels means thousands of trim level combinations are possible.

This isn’t science fiction anymore, since these systems are already in place and operating in dealerships in different countries.

For more information on how VR and AR are transforming the automotive retail experience and to know how izmoStudio can support your auto dealership, Contact Us.