How Virtual Reality Will Impact Automotive Retail

If you’re in the automotive business, be it an auto portal, a car rental business or a leasing firm, you already know that it is becoming increasingly challenging to come up with marketing initiatives that hit the right spot for customers. But there is one upcoming concept that will certainly help you get that much needed edge - enter virtual reality, or "VR”.

izmoStudio enables automotive businesses to take their marketing several levels up and capture a larger share of prospects with virtual reality experiences.

Virtual Reality Experiences

For a start, when researching a new car, customers really are not interested in being bombarded with lengthy articles crammed with numbers and technical jargon. They want images and videos to do the talking, and virtual reality provides a far more immersive experience than any video can.

Even better, VR can showcase all the features and capabilities of a vehicle in more depth and detail than a brochure, or a sales pitch. VR can even be used to demo vehicles that are yet to be launched.

 How Virtual Reality Helps

Studies have shown that prospective car buyers spend several hours researching cars that they are interested in. Almost two-thirds of that time is spent on the internet. Interestingly, nearly three quarters of new car buyers are still undecided on which model to buy when they walk in to a showroom. This puts a lot of stress on the sales team, since they have to pitch multiple vehicles in minutes.

izmoVR ensures that your client has the freedom to view the interior and exterior of the car from any angle. The VR experience even covers aspects of the car such as its features and seating positions while making the whole experience interesting and entertaining.

Although high resolution VR headsets have been expensive, this has been changing for the better very rapidly. Global adoption of virtual reality in marketing is definitely going to happen in the coming few years, and this may be the perfect time for you to grab the opportunity with izmoVR and be an early adopter, ahead of your rivals.