Augmented Reality Trends in 2018

Virtual Reality (VR) and Augmented Reality (AR) have been making waves everywhere, and the world of online marketing isn’t far behind when it comes to using this technology. However, VR still requires a headset or other similar equipment to be worn by the user in addition to high end software for it to work well. On the other hand, augmented reality can work on ordinary mobile devices such as smartphones and tablets. For this reason, as of today, the reach and accessibility of AR is likely to be larger when compared to VR.

AR is still a very new concept in terms of public use, so the interest around it is still at quite a high level. This will automatically build interest in your auto dealership and encourage more people to visit your facility.

Where Can You Get Your VR and AR Solution?

High quality imagery of vehicles can be sourced from izmoStudio and all your AR and VR needs can be met through the dedicated channel of izmofx. Armed with this, potential buyers can visualize what the car will look like in real life, early on in the sales cycle.

Even better, with the use of augmented reality, prospective clients can easily switch through different colours and even different trim levels, thereby being able to virtually see every single vehicle and combination that a manufacturer offers.

The AR Experience

Through Augmented Reality, automobile companies allow their prospective customers to drive a vehicle without actually being in one. The user can see the world outside the window from the car’s perspective giving them the full blown experience of driving the car.

The user can also see the rest of the car by moving it 360 degrees. This means users can sit in the comfort of their own room with nothing more than their smartphone in hand to experience the full capabilities of the vehicle through augmented reality.

AR: A Powerful Training Tool

Automobiles are growing in complexity. Service employees should be aware of how to service the vehicles in the right manner, and AR is a powerful tool with which to guide them.

Interestingly, this need not be restricted to the service employees only. Even owners themselves can be guided through vehicle care tips with AR. Having a library of simple DIY tasks that vehicle owners can download from your auto dealer website will increase the trust and confidence in your auto business.

For more information on the impact of augmented reality (AR) in online automotive marketing and to know how izmoStudio can support you, Contact Us